NEWS: ReinerStop Show Time Momentum Continued at Reining By The Bay
ReinerStop Show Time Momentum Continued at Reining By The Bay
Scottsdale, AZ, USA, July 2022
The first in a series of four fall Show Time episodes started July 25th and continues to bring third-party unbiased analysis to the complex sport of reining.
OTHER COVERAGE: Cowboy Channel | RFD-TV | Agriculture Today
Scottsdale, AZ, USA
ReinerStop continues to build momentum entering the height of show season. Their mission of reaching more people and providing access to horse related information began humbly with a goal of reaching 100,000 people. Show Time premiered in 2021, and they quickly reached that mark after just the first episode.
This year’s first ReinerStop Show Time episode, held at the Cactus Reining Classic, acquired over 2 million impressions, further skyrocketing them beyond their initial goal. Now entering a two month Show Time event series, they are looking to capitalize on this momentum and engage even more people in the horse industry.
“Reining is becoming a household name, yet there are misunderstandings about how the judging and scoring really works. This is why we created ReinerStop Show Time, to help even the most green spectator have an NFL-like sporting experience. As an exhibitor myself, the skills and tools I have learned from Show Time have given me a huge advantage.” – Sheley Brien, Founder of ReinerStop
What fascinates people about ReinerStop Show Time? It could be the expert judges panel shedding light on the scoring. Super Bowl style programming brings the audience slow motion reviews, graphic overlays, and open discussions about scoring, penalties, and the future of reining. The giveaways are an added perk, but what really drives viewers is the refreshing combination of education and entertainment provided by the panelists and hosts. Show Time is now available free to viewers with a simple email sign-up, thanks to ReinerStop sponsors.
“Horses have impacted every aspect of my life. They’ve seen me through hard times, they’ve taught me how to love and be loved in return, and they’ve given me career opportunities beyond my imagination. Reining is a sport built on objective scoring, grit and control. The more ReinerStop can use modern media to bring honesty and integrity to the sport, the greater the chances that others will get involved: take lessons, buy a horse, attend a show. It’s all about connecting horses and humans.” – Chelsea Sutton, ReinerStop Partner & Reining Announcer
Reining is a visceral, adrenaline-pumping sport that requires passionate people with hearts set on growth and improvement. Reining has the chance to engage fans at every level. This is what ReinerStop brings to the table: passion, enthusiasm, fun, and access to experts.
Show Time coverage featuring the Reining By The Bay Derby streamed live Monday, July 25. Coverage highlighted the top runs, including explanation of the winning run with Andrea Fappani and All Bettss Are Off, a hose owned by Rancho Oso Rio (photo provided by High Cotton Promotions). On demand viewing is available for two weeks. As Reining by the Bay expires, ReinerStop will cover the season’s first major futurity at The North American Reining Stakes, held this year in Ocala, Florida.
Get access to ReinerStop Show Time by subscribing at reinerstop.com/show-time.
- July 25: ReinerStop Show Time at Reining By The Bay
- August 8: ReinerStop Show Time at The North American Reining Stakes – Live at 5pm Pacific / 8pm Eastern
- August 21: Bluebonnet Show Time at The Run For A Million Open Shootout
- September 17: ReinerStop Show Time at The High Roller Reining Classic
Get access to ReinerStop Show Time by subscribing at reinerstop.com/show-time.
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E039 Overcoming Obstacles: Don't Sell Your Saddle
Overcoming Obstacles: Don't Sell Your Saddle
IN THIS EPISODE
Spreading Hope & Inspiration
Overcoming challenges is something we all have to face in life. We can let those obstacles limit our growth and level of success or we can seek ways to overcome them and live the life to the fullest.
All three of our guests have faced very different health situations with grit and determination. Their stories will inspire and encourage you to meet your circumstances head on and do what it takes rise victorious.
If you are feeling discouraged and are low on hope—this episode is for you!
Samantha Smith:
Daughter of Lance and Terry Griffin, Samantha grew up in Calgary, AB, Canada. Before discovering reining, she and her parents were successful in the team penning arena. After riding her first reiner, she was hooked and has since reached the highest levels of success in the Non Pro reining world.
From a distance, it may have looked easy, but her road has been filled with debilitating back and neck pain, numerous surgeries, and the determination to overcome. She would ultimately face the frightening question: Will I ever ride again?
Alexis Mann:
Being different from birth comes with certain challenges. Being born into a horse family where hard work and learning to answer these challenges head on was the bedrock of Alexis’ upbringing. Amniotic band syndrome was the cause of Alexis being born without a left hand. Her parents made sure it was never an excuse to not be able to do something. It also gives her a different definition of challenging.
Learning to ride a reiner successfully? She’s no different than anyone else: lessons, persistence, and finding the right horse. Learning to put her hair in a ponytail…well that’s sometimes the bigger challenge.
Sheley Brien:
Sheley was bit by the horse bug at a young age. The problem was she wasn’t from a horse family. Through trial and error they brought Sheley into the horse world with lessons and horses that may not have been ideal. But getting bucked off more than she stayed on taught her valuable lessons that would help her when the world went dark.
One morning, at the age of 24, she woke up with no sight in her left eye. There was no warning and there would be no cure. Facing her new life, she had a choice to make: be a victim of her circumstances or be a victor from her circumstances. You can guess which choice she made.
THE INTERVIEW
YOUR REINERSTOP TV HOSTS
SHELEY BRIEN
ReinerStop Founder, boutique reining breeder, 2020 Non Pro top 20 Competitor, Mom, Wife, Sales Professional
CHELSEA DYGERT SUTTON
ReinerStop partner, CEO of ConsultMent Marketing Agency, NRHA Announcer
REINING NEWS RIGHT TO INBOX
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E038 NRBC Recap: 10 points split up the top 30 horses at 25th National Reining Breeders Classic in 2022
NRBC Recap: 10 points split up the top 30 horses at 25th National Reining Breeders Classic in 2022
FEATURED GUEST
Brian DygertJody Brainard
Experts in the reining industry with over 70 years of combined judging experience, Brian and Jody offer their expertise to help you build your knowledge and level of understanding of the NRHA judging system.
The NRBC Open finals was filled with incredible horses and a depth of competition that rivals anything we’ve seen before. Did the judging system keep up? Was the scoring too conservative? Does it really matter?
“Gone are the days when the penalty box separates horses at this level.”
Brian & Jody analyze the NRBC Open finals and give their insights on scoring, quality of competition, and the judging system. Can we be sure the judges found the right winner? How does the industry view ties at this level? What does it mean when a single maneuver score has a point and a half spread?
THE INTERVIEW
YOUR REINERSTOP TV HOSTS
SHELEY BRIEN
ReinerStop Founder, boutique reining breeder, 2020 Non Pro top 20 Competitor, Mom, Wife, Sales Professional
CHELSEA DYGERT SUTTON
ReinerStop partner, CEO of ConsultMent Marketing Agency, NRHA Announcer
REINING NEWS RIGHT TO INBOX
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E037 Meet Your Co-Hosts: Sheley Brien + Chelsea Sutton, partners of ReinerStop
The people behind the brand: partners and co-hosts at ReinerStop.com
FEATURED GUEST
Sheley BrienChelsea Dygert Sutton
What started at a coffee shop has blossomed into a business partnership, friendship and the largest 3rd party digital media company in Reining. Meet the gals behind ReinerStop!
A collaborative approach
With more than +5,000 people joining the ReinerStop Nation audience in the last 30 days, we wanted to share a bit about who we are, where we’ve come from, and why we’re here.
In the interview below, you’ll hear about
- How we got started with horses
- Our current involvement in the equine industry; from competition to production – futurity wins and all
- Our professional background outside of reining (sales, marketing & business development)
- And what brought us together for ReinerStop
On this episode of ReinerStop TV, we shared about The Run For A Million Qualifier Show Time success, and play a game of “Who is most likely to…” including a Reining edition (we dare you to play with a friend, too).
THE INTERVIEW
YOUR REINERSTOP TV HOSTS
SHELEY BRIEN
ReinerStop Founder, boutique reining breeder, 2020 Non Pro top 20 Competitor, Mom, Wife, Sales Professional
CHELSEA DYGERT SUTTON
ReinerStop partner, CEO of ConsultMent Marketing Agency, NRHA Announcer
REINING NEWS RIGHT TO INBOX
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E036 Interview with NRHA Professional Billy Williams After Competing for a Slot in the Run For A Million
13 year old Gunnin For Chicks heads to qualify at The Run For A Million
FEATURED GUEST
Billy WilliamsAubrey, TX
Working under some of the industry greats, like Randy Paul, Tracer Gilson, Bob Avila, Todd Bergen, and Jordan Larson, Billy was exposed to some of the best the industry had to offer. Now with his own facility, Williams Ranch in Aubrey, Texas, Billy and Veronica Williams focus on training, showing, coaching and marketing high quality reining horses.
A collaborative approach
Billy has been competing at the highest of levels for many years. A finalist in the Level 4 at the NRHA futurity, Derby and NRBC, Billy set off to compete in the The Run For A Million qualifier held in Scottsdale, Arizona at the Cactus Reining Classic.
On this episode of ReinerStop TV co-hosts Sheley + Chelsea talk to Billy about his run, what it felt like to miss the qualifier by half a point, and what his preparation looks like with a good-minded horse.
THE INTERVIEW
YOUR REINERSTOP TV HOSTS
SHELEY BRIEN
ReinerStop Founder, boutique reining breeder, 2020 Non Pro top 20 Competitor, Mom, Wife, Sales Professional
CHELSEA DYGERT SUTTON
ReinerStop partner, CEO of ConsultMent Marketing Agency, NRHA Announcer
REINING NEWS RIGHT TO INBOX
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E034 Insider Secrets with Amanda Brumley: Cactus Classic, Amateur Reining Division & The Run For A Million
INSIDE SHOW PRODUCTION WITH AMANDA BRUMLEY: Amateur division, The Run For A Million & NRHA Rules
FEATURED GUEST
Amanda BrumleyScottsdale, AZ
Growing up in the Northern CA, where cow horse and the working western lifestyle was thriving, Amanda was in love with horses from as early as she can remember. She began producing shows in 1999 starting with Reining by the bay in 1999.
A Leading Reining Horse Show Producer
Best known for her innovative show production in the industry such as pioneering the 4 year old futurities, Amateur division for reining and one of our personal favorites: creating a spectator driven event for reining – The Run For A Million!
Horses, riders and owners are coming to Scottsdale, Arizona, from across the country to take their chance at The Run For A Million qualifier, held at the Cactus Reining Classic.
Cactus also hosts the filming of The Last Cowboy, (this season is shaping up to be the best one yet), and you never know, you might see Taylor Sheridan, a few of the actors, and equine talent from the hit Paramount series Yellowstone.
Amanda shares in this episode of ReinerStop TV how horse show productions have significantly evolved over the last several years.
Amanda isn’t afraid to try new things in the industry. Most recently, she lead the charge on creating a $10,000 added Amateur Derby division for non-professionals who are also not related to professional trainers.
Amanda believes the industry is ready for it, with over 70 entries in her class in 2021, and even more entered at the NRHA Derby’s test event. Listen in this episode as we discuss where the approval process is within the NRHA, and if you listen really closely, you’ll even hear about a brand new class recommendation from a viewer, that you may be able to expect at an coming Brumley Management show!
Want to watch the live stream at Cactus Classic, view Horse Show Global here!
Want to watch ReinerStop Show Time sports coverage of the Run For A Million qualifier? Click here!
THE INTERVIEW
YOUR REINERSTOP TV HOSTS
SHELEY BRIEN
ReinerStop Founder, boutique reining breeder, 2020 Non Pro top 20 Competitor, Mom, Wife, Sales Professional
CHELSEA DYGERT SUTTON
ReinerStop partner, CEO of ConsultMent Marketing Agency, NRHA Announcer
REINING NEWS RIGHT TO INBOX
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NEWS: ReinerStop Show Time Offers Free Viewing for Cactus Reining Classic and Run For A Million Qualifier
ReinerStop Show Time Offers Free Viewing for Early Subscribers of Cactus Reining Classic and Run For A Million Qualifier
Scottsdale, AZ, USA, March 2022
Scottsdale, AZ, USA
Not only is ReinerStop Show Time expanding to include the Cactus Reining Classic Open Derby and The Run for A Million qualifier, they are doubling down on their mission to elevate the industry through access to valuable educational resources. For the first time, ReinerStop Show Time will be free to viewers who register prior to the start of the event. Subscribers registering after the event begins can enjoy the Show Time experience for only $10.
Chelsea Sutton, ReinerStop partner and Show Time co-host explains, “What we created with the Show Time production is unlike any other digital coverage of reining. People haven’t seen this before, so they don’t know what they’re missing! We worked as quickly as possible to make it free so that the masses could access judges’ insights and enjoy watching reining in new ways. The big vision: get this into households that have never heard about reining and inspire them to get started. Our sponsors are making that dream a reality.”
Sheley Brien, ReinerStop Show Time co-host, knows these events “will bring the fiercest competition from across the country and provide excellent educational opportunities for any level of rider. Thanks to partnerships with forward thinking teams like Brumley Management Group, LLC, ReinerStop can offer the added value of third party, no BS, educational commentary to the equine community, especially those interested in the sport of reining.”
The excitement is building as the Cactus Classic hits record numbers of entries and stalls. With added money in aged events topping $170,000, they are attracting entries from as far away as Europe for the Run For A Million qualifier.
“The Cactus Classic brings more benefits to the industry than ever before. ReinerStop coverage means fans who are interested in reining and the Run for a Million but may not be able to be here now have an opportunity to interact with the event. We couldn’t do that without ReinerStop.” – Amanda Brumley, Brumley Management Group.
What is so great about Show Time? We’ve all watched a run, cheered like crazy, and waited excitedly for the score to be announced only to be disappointed and puzzled by the “too low” score. Show Time provides answers to scoring questions by covering some of the industry’s premier events. And not just coverage with commentary, but coverage with a “Super Bowl” feel: graphic overlays, play-by-play explanations by NRHA Judges Brian Dygert & Jody Brainard, and viewer questions answered during the livestream broadcast. Then ReinerStop takes it one step further by providing continued access to the Show Time episode so subscribers can watch at their convenience as many times as they want.
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E033 Industry Insights from Bob Avila
When is an aged-event horse right for you?
FEATURED GUEST
Bob AvilaScottsdale, AZ
A Champion
Bob Avila was born into a horse family. Riding everything from his father’s rope horses to his mother’s pleasure horses, he learned to appreciate many different aspects of horsemanship. Bob showed his first horse at the age of five and from that moment on, he was hooked on showing.
At age 20, Bob went to work for NRCHA Hall Of Fame member, Tony Amaral and eventually went out on his own. He is an NRCHA Million Dollar Rider, a three-time Snaffle Bit Futurity Champion, and a two-time Worlds Greatest Horseman Champion. He won the Magnificent 7 Reined Cow Horse competition three times and was the first person to be awarded the AQHA Professional Horseman of the Year, and is one of only two people to win the Open at both the NRCHA and NRHA Futurities.
Bob’s show career has truly been one for the ages, but what really makes him stand out, is the trainers that have mentored under him.
Bob has an outstanding line of tack through professional choice, including one-of-a-kind releases, new each year.
THE INTERVIEW
YOUR REINERSTOP TV HOSTS
SHELEY BRIEN
ReinerStop Founder, boutique reining breeder, 2020 Non Pro top 20 Competitor, Mom, Wife, Sales Professional
CHELSEA DYGERT SUTTON
ReinerStop partner, CEO of ConsultMent Marketing Agency, NRHA Announcer
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