OUR MISSION IS TO OPEN DOOR FOR 100,000 PEOPLE TO GET INVOLVED WITH HORSES.
ReinerStop Mission
Getting access to horses shouldn’t be hard. Getting access to information shouldn’t either. We believe that the best opinion is the second opinion… and the third one. We believe in sharing information over hoarding it.
We believe in having thought provoking and sometimes hard conversations, because it makes us better, more informed, more connected. We are here to break down barriers for our industry, create opportunities for involvement which ultimately creates more sustainability for all.
We help connect equine interests to the equine industry through digital media, online education and entertainment.
REINING IN THE 21ST CENTURY
If there were a nickel for every time someone said “my daughter wants to take horseback lessons but doesn’t know where to get started” we’d have enough money to buy every 5 year old girl a pony.
The industry is ready to move into the 21st century. People are interested in horses and don’t know where to start. While we honor our deep-rooted history, it’s time for our culture to change. If we want to attract more people to this industry, we have to change the way we’re doing things – and that starts with us.
It’s our job to build a better and more sustainable western lifestyle that can serve our current generation and carry on for generations to come. Our industry is thriving with unbelievable horsemen and horses.
Judges answer questions live and tell it like it is - no fluff.
ON DEMAND VIDEO COVERAGE OF THE DERBY AT REINING BY THE BAY
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REINERSTOP TV
E043: Bud Lyon
Bud shares his viewpoint on being successful in multiple disciples and how branching out can benefit you and your horse. He also addresses several misconceptions that might be holding you back.
E042: NRCHA Executive Director, Anna Morrison
Anna Morrison has a deep-rooted belief that everyone should be made to feel welcome in the horse industry. She shares this belief with NRCHA where shows, even premier events, exhibit more than horses. They are evidence of the core value of welcoming…
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