NEWS: ReinerStop & Bluebonnet Feeds Join Forces at The Run For A Million Open Shoot Out
ReinerStop & Bluebonnet Feeds Join Forces at The Run For A Million Open Shoot Out
Scottsdale, AZ, USA, August 2022
Bluebonnet Show Time at TRFAM Open Shoot Out is sure to continue winning fans with its judging-focused educational post-show review of the best reining competition in the industry.
OTHER COVERAGE: RFD-TV | The Phoenix Times | US Agriculture Post
Scottsdale, AZ, USA
Show Time heads to the bright lights of Vegas to cover The Run For A Million’s $150,000 added Open Shoot Out. This special event is open to all riders and horses of any age as they compete for six coveted spots at the 2023 Million Dollar Competition.
Show Time is teaming up with Bluebonnet Feeds to create a fun and educational experience for viewers. With a shared passion for increasing the knowledge base of equestrians through education and access to information, Bluebonnet Feeds and Show Time are working together to break down obstacles, bring openness and clarity to their industries, and remove the drama that discourages participation. Together, they are helping horse enthusiasts at all levels build a solid foundation of knowledge and feed their passion.
“The Run For A Million is an exciting opportunity for our teams to come together and bring unparalleled access to industry insights, and continue our commitment to invest back into the performance horse community. We’re wishing all of the competitors safe travels, winning odds, and fun rides in Vegas!” – Bluebonnet Feeds Director of Marketing, Kaitlyn Hurst
ReinerStop’s Sheley Brien and Chelsea Sutton will continue their Facebook Go Live coverage from behind the scenes leading up to the Shoot Out. They will further contribute to fan development by providing printed score sheets in the Bridle & Bit Magazine and on the back of draw sheets. Offering these interactive elements allows spectators to follow along and record their own scores, compare to judge scoring, and then bring their questions to the experts during the live broadcast.
The Bluebonnet Show Time at the Open Shoot Out will be broadcast on Monday, August 22 at 5:00pm Eastern/8:00pm Pacific. Show Time brings expert panelists, Brian Dygert & Mario Boisjoli, on board to review 15 runs and help viewers better understand the NRHA judging system. Open discussions on maneuver scoring, penalty application, and other judging considerations lead viewers to greater understanding of how they are judged.
The Bluebonnet Show Time at TRFAM Shoot Out marks the third in a four-series Show Time extravaganza that started with the Reining By The Bay, then headed east to the North American Reining Stakes, and will conclude with the High Roller Reining Classic on September 19.
Thanks to generous sponsors, all Show Time episodes can be viewed on demand for two weeks post broadcast. Subscribers can still access the North American Reining Stakes Show Time until August 21st, subscribe now to receive your access link before time runs out.
Get access to ReinerStop Show Time by subscribing at reinerstop.com/show-time.
Don’t miss our next Show Time
- September 19: ReinerStop Show Time at The High Roller Reining Classic
Get access to ReinerStop Show Time by subscribing at reinerstop.com/show-time.
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NEWS: ReinerStop Show Time Momentum Continued at Reining By The Bay
ReinerStop Show Time Momentum Continued at Reining By The Bay
Scottsdale, AZ, USA, July 2022
The first in a series of four fall Show Time episodes started July 25th and continues to bring third-party unbiased analysis to the complex sport of reining.
OTHER COVERAGE: Cowboy Channel | RFD-TV | Agriculture Today
Scottsdale, AZ, USA
ReinerStop continues to build momentum entering the height of show season. Their mission of reaching more people and providing access to horse related information began humbly with a goal of reaching 100,000 people. Show Time premiered in 2021, and they quickly reached that mark after just the first episode.
This year’s first ReinerStop Show Time episode, held at the Cactus Reining Classic, acquired over 2 million impressions, further skyrocketing them beyond their initial goal. Now entering a two month Show Time event series, they are looking to capitalize on this momentum and engage even more people in the horse industry.
“Reining is becoming a household name, yet there are misunderstandings about how the judging and scoring really works. This is why we created ReinerStop Show Time, to help even the most green spectator have an NFL-like sporting experience. As an exhibitor myself, the skills and tools I have learned from Show Time have given me a huge advantage.” – Sheley Brien, Founder of ReinerStop
What fascinates people about ReinerStop Show Time? It could be the expert judges panel shedding light on the scoring. Super Bowl style programming brings the audience slow motion reviews, graphic overlays, and open discussions about scoring, penalties, and the future of reining. The giveaways are an added perk, but what really drives viewers is the refreshing combination of education and entertainment provided by the panelists and hosts. Show Time is now available free to viewers with a simple email sign-up, thanks to ReinerStop sponsors.
“Horses have impacted every aspect of my life. They’ve seen me through hard times, they’ve taught me how to love and be loved in return, and they’ve given me career opportunities beyond my imagination. Reining is a sport built on objective scoring, grit and control. The more ReinerStop can use modern media to bring honesty and integrity to the sport, the greater the chances that others will get involved: take lessons, buy a horse, attend a show. It’s all about connecting horses and humans.” – Chelsea Sutton, ReinerStop Partner & Reining Announcer
Reining is a visceral, adrenaline-pumping sport that requires passionate people with hearts set on growth and improvement. Reining has the chance to engage fans at every level. This is what ReinerStop brings to the table: passion, enthusiasm, fun, and access to experts.
Show Time coverage featuring the Reining By The Bay Derby streamed live Monday, July 25. Coverage highlighted the top runs, including explanation of the winning run with Andrea Fappani and All Bettss Are Off, a hose owned by Rancho Oso Rio (photo provided by High Cotton Promotions). On demand viewing is available for two weeks. As Reining by the Bay expires, ReinerStop will cover the season’s first major futurity at The North American Reining Stakes, held this year in Ocala, Florida.
Get access to ReinerStop Show Time by subscribing at reinerstop.com/show-time.
- July 25: ReinerStop Show Time at Reining By The Bay
- August 8: ReinerStop Show Time at The North American Reining Stakes – Live at 5pm Pacific / 8pm Eastern
- August 21: Bluebonnet Show Time at The Run For A Million Open Shootout
- September 17: ReinerStop Show Time at The High Roller Reining Classic
Get access to ReinerStop Show Time by subscribing at reinerstop.com/show-time.
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E041: AHC President Julie Broadway
Julie Broadway, AHC President, stands watch over the equine industry on Capitol Hill
FEATURED GUEST
Julie Broadway
Julie Broadway is the president of the American Horse Council (AHC) and holds a Bachelor of Science and Master of Business Administration, as well as certifications in Non-Profit Leadership.
Julie is a true equine enthusiast with over 30 years of experience in the equine industry. She began her career at the American Morgan Horse Association advancing to the executive director position before moving to the AHC.
She has participated in a wide range of horse activities ranging from recreational riding, breeding, and showing. She and her husband live in Washington, DC, with their Corgis and Morgan Horses.
The AHC is one of the equine industry’s strongest advocates in Washington. They are focused on national issues with an extensive network of state horse councils and equine associations across the country. Serving as ambassadors between equestrians and congressional parties, they bring awareness and open communication to help ensure common sense laws are in place that support the future of the equine industry.
This year’s AHC convention will feature sessions covering:
- Equine Business Strategy
- Leveraging the momentum following the pandemic
- Trends in youth participation
- Amateur rules across the industry
- Equine liability laws and tax codes
- Preservation of equine genetics in declining breeds
AHC Resources
- AHC Website
- Membership
- Internships
- United Horse Coalition
- Equine Welfare Data Collection
- Economic Impact Study
- Contact Julie at jbroadway@horsecouncil.org
THE INTERVIEW
YOUR REINERSTOP TV HOSTS
SHELEY BRIEN
ReinerStop Founder, boutique reining breeder, 2020 Non Pro top 20 Competitor, Mom, Wife, Sales Professional
CHELSEA DYGERT SUTTON
ReinerStop partner, CEO of ConsultMent Marketing Agency, NRHA Announcer
REINING NEWS RIGHT TO INBOX
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E040: Trevor & Laura Dare
Laura & Trevor Dare talk business, family, and of course, Jerseys Baby Driver
FEATURED GUEST
Trevor & Laura Dare
Trevor and Laura Dare are one of reining’s dynamic couples who beautifully balance business and family. Born into the horse business, their journey as individuals and a couple has developed them into a powerful team. Together with a horse dubbed Hercules, owned by Janice Laney, they captivated the hearts of reining fans as they climbed their way into the top tier of the industry.
Join us as Laura and Trevor reveal some of their greatest lessons learned
- Practicing patience
- Giving every horse a chance
- Every horse has something to teach you
- Balancing family and business
“I’m helpless unless I’m on a horse,” Trevor jokes, giving Laura all the credit for making the business thrive while he trains and works with customers.
Her response: “We fill in each other’s weaknesses with our strengths. That’s just what we do.”
The road to success for Trevor Dare and Jerseys Baby Driver was anything but a straight line. It would have been impossible without the faith of both trainer and owner in a horse that took some time to put it all together.
How do you top a year like this?
- NRHA Derby Champion
- AQHA World Champion
- NRBC Champion.
Perhaps, it’s time for Hercules to take an early retirement … or maybe he has one more challenge to meet?
THE INTERVIEW
YOUR REINERSTOP TV HOSTS
SHELEY BRIEN
ReinerStop Founder, boutique reining breeder, 2020 Non Pro top 20 Competitor, Mom, Wife, Sales Professional
CHELSEA DYGERT SUTTON
ReinerStop partner, CEO of ConsultMent Marketing Agency, NRHA Announcer
REINING NEWS RIGHT TO INBOX
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E038 NRBC Recap: 10 points split up the top 30 horses at 25th National Reining Breeders Classic in 2022
NRBC Recap: 10 points split up the top 30 horses at 25th National Reining Breeders Classic in 2022
FEATURED GUEST
Brian DygertJody Brainard
Experts in the reining industry with over 70 years of combined judging experience, Brian and Jody offer their expertise to help you build your knowledge and level of understanding of the NRHA judging system.
The NRBC Open finals was filled with incredible horses and a depth of competition that rivals anything we’ve seen before. Did the judging system keep up? Was the scoring too conservative? Does it really matter?
“Gone are the days when the penalty box separates horses at this level.”
Brian & Jody analyze the NRBC Open finals and give their insights on scoring, quality of competition, and the judging system. Can we be sure the judges found the right winner? How does the industry view ties at this level? What does it mean when a single maneuver score has a point and a half spread?
THE INTERVIEW
YOUR REINERSTOP TV HOSTS
SHELEY BRIEN
ReinerStop Founder, boutique reining breeder, 2020 Non Pro top 20 Competitor, Mom, Wife, Sales Professional
CHELSEA DYGERT SUTTON
ReinerStop partner, CEO of ConsultMent Marketing Agency, NRHA Announcer
REINING NEWS RIGHT TO INBOX
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E032 How NRHA works: Rulebooks, Bi-Laws and more
How important is the rulebook?
FEATURED GUESTS
Brian DygertScottsdale, AZ
Insight from an industry leader
During our last few months on ReinerStop TV, we’ve had quite a few questions come in about how our organization works, including rule changes, committee appointments and the like.
Brian shares insights on how the NRHA works, the legal structure, and the role of the rulebook!
THE INTERVIEW
YOUR REINERSTOP TV HOSTS
SHELEY BRIEN
ReinerStop Founder, boutique reining breeder, 2020 Non Pro top 20 Competitor, Mom, Wife, Sales Professional
CHELSEA DYGERT SUTTON
ReinerStop partner, CEO of ConsultMent Marketing Agency, NRHA Announcer
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DETAILS TO MY EMAIL PLEASE!
TEXT IS THE BEST!