NEWS: ReinerStop & Bluebonnet Feeds Join Forces at The Run For A Million Open Shoot Out
ReinerStop & Bluebonnet Feeds Join Forces at The Run For A Million Open Shoot Out
Scottsdale, AZ, USA, August 2022
Bluebonnet Show Time at TRFAM Open Shoot Out is sure to continue winning fans with its judging-focused educational post-show review of the best reining competition in the industry.
OTHER COVERAGE: RFD-TV | The Phoenix Times | US Agriculture Post
Scottsdale, AZ, USA
Show Time heads to the bright lights of Vegas to cover The Run For A Million’s $150,000 added Open Shoot Out. This special event is open to all riders and horses of any age as they compete for six coveted spots at the 2023 Million Dollar Competition.
Show Time is teaming up with Bluebonnet Feeds to create a fun and educational experience for viewers. With a shared passion for increasing the knowledge base of equestrians through education and access to information, Bluebonnet Feeds and Show Time are working together to break down obstacles, bring openness and clarity to their industries, and remove the drama that discourages participation. Together, they are helping horse enthusiasts at all levels build a solid foundation of knowledge and feed their passion.
“The Run For A Million is an exciting opportunity for our teams to come together and bring unparalleled access to industry insights, and continue our commitment to invest back into the performance horse community. We’re wishing all of the competitors safe travels, winning odds, and fun rides in Vegas!” – Bluebonnet Feeds Director of Marketing, Kaitlyn Hurst
ReinerStop’s Sheley Brien and Chelsea Sutton will continue their Facebook Go Live coverage from behind the scenes leading up to the Shoot Out. They will further contribute to fan development by providing printed score sheets in the Bridle & Bit Magazine and on the back of draw sheets. Offering these interactive elements allows spectators to follow along and record their own scores, compare to judge scoring, and then bring their questions to the experts during the live broadcast.
The Bluebonnet Show Time at the Open Shoot Out will be broadcast on Monday, August 22 at 5:00pm Eastern/8:00pm Pacific. Show Time brings expert panelists, Brian Dygert & Mario Boisjoli, on board to review 15 runs and help viewers better understand the NRHA judging system. Open discussions on maneuver scoring, penalty application, and other judging considerations lead viewers to greater understanding of how they are judged.
The Bluebonnet Show Time at TRFAM Shoot Out marks the third in a four-series Show Time extravaganza that started with the Reining By The Bay, then headed east to the North American Reining Stakes, and will conclude with the High Roller Reining Classic on September 19.
Thanks to generous sponsors, all Show Time episodes can be viewed on demand for two weeks post broadcast. Subscribers can still access the North American Reining Stakes Show Time until August 21st, subscribe now to receive your access link before time runs out.
Get access to ReinerStop Show Time by subscribing at reinerstop.com/show-time.
Don’t miss our next Show Time
- September 19: ReinerStop Show Time at The High Roller Reining Classic
Get access to ReinerStop Show Time by subscribing at reinerstop.com/show-time.
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NEWS: ReinerStop Show Time Momentum Continued at Reining By The Bay
ReinerStop Show Time Momentum Continued at Reining By The Bay
Scottsdale, AZ, USA, July 2022
The first in a series of four fall Show Time episodes started July 25th and continues to bring third-party unbiased analysis to the complex sport of reining.
OTHER COVERAGE: Cowboy Channel | RFD-TV | Agriculture Today
Scottsdale, AZ, USA
ReinerStop continues to build momentum entering the height of show season. Their mission of reaching more people and providing access to horse related information began humbly with a goal of reaching 100,000 people. Show Time premiered in 2021, and they quickly reached that mark after just the first episode.
This year’s first ReinerStop Show Time episode, held at the Cactus Reining Classic, acquired over 2 million impressions, further skyrocketing them beyond their initial goal. Now entering a two month Show Time event series, they are looking to capitalize on this momentum and engage even more people in the horse industry.
“Reining is becoming a household name, yet there are misunderstandings about how the judging and scoring really works. This is why we created ReinerStop Show Time, to help even the most green spectator have an NFL-like sporting experience. As an exhibitor myself, the skills and tools I have learned from Show Time have given me a huge advantage.” – Sheley Brien, Founder of ReinerStop
What fascinates people about ReinerStop Show Time? It could be the expert judges panel shedding light on the scoring. Super Bowl style programming brings the audience slow motion reviews, graphic overlays, and open discussions about scoring, penalties, and the future of reining. The giveaways are an added perk, but what really drives viewers is the refreshing combination of education and entertainment provided by the panelists and hosts. Show Time is now available free to viewers with a simple email sign-up, thanks to ReinerStop sponsors.
“Horses have impacted every aspect of my life. They’ve seen me through hard times, they’ve taught me how to love and be loved in return, and they’ve given me career opportunities beyond my imagination. Reining is a sport built on objective scoring, grit and control. The more ReinerStop can use modern media to bring honesty and integrity to the sport, the greater the chances that others will get involved: take lessons, buy a horse, attend a show. It’s all about connecting horses and humans.” – Chelsea Sutton, ReinerStop Partner & Reining Announcer
Reining is a visceral, adrenaline-pumping sport that requires passionate people with hearts set on growth and improvement. Reining has the chance to engage fans at every level. This is what ReinerStop brings to the table: passion, enthusiasm, fun, and access to experts.
Show Time coverage featuring the Reining By The Bay Derby streamed live Monday, July 25. Coverage highlighted the top runs, including explanation of the winning run with Andrea Fappani and All Bettss Are Off, a hose owned by Rancho Oso Rio (photo provided by High Cotton Promotions). On demand viewing is available for two weeks. As Reining by the Bay expires, ReinerStop will cover the season’s first major futurity at The North American Reining Stakes, held this year in Ocala, Florida.
Get access to ReinerStop Show Time by subscribing at reinerstop.com/show-time.
- July 25: ReinerStop Show Time at Reining By The Bay
- August 8: ReinerStop Show Time at The North American Reining Stakes – Live at 5pm Pacific / 8pm Eastern
- August 21: Bluebonnet Show Time at The Run For A Million Open Shootout
- September 17: ReinerStop Show Time at The High Roller Reining Classic
Get access to ReinerStop Show Time by subscribing at reinerstop.com/show-time.
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NEWS: ReinerStop Show Time Offers Free Viewing for Cactus Reining Classic and Run For A Million Qualifier
ReinerStop Show Time Offers Free Viewing for Early Subscribers of Cactus Reining Classic and Run For A Million Qualifier
Scottsdale, AZ, USA, March 2022
Scottsdale, AZ, USA
Not only is ReinerStop Show Time expanding to include the Cactus Reining Classic Open Derby and The Run for A Million qualifier, they are doubling down on their mission to elevate the industry through access to valuable educational resources. For the first time, ReinerStop Show Time will be free to viewers who register prior to the start of the event. Subscribers registering after the event begins can enjoy the Show Time experience for only $10.
Chelsea Sutton, ReinerStop partner and Show Time co-host explains, “What we created with the Show Time production is unlike any other digital coverage of reining. People haven’t seen this before, so they don’t know what they’re missing! We worked as quickly as possible to make it free so that the masses could access judges’ insights and enjoy watching reining in new ways. The big vision: get this into households that have never heard about reining and inspire them to get started. Our sponsors are making that dream a reality.”
Sheley Brien, ReinerStop Show Time co-host, knows these events “will bring the fiercest competition from across the country and provide excellent educational opportunities for any level of rider. Thanks to partnerships with forward thinking teams like Brumley Management Group, LLC, ReinerStop can offer the added value of third party, no BS, educational commentary to the equine community, especially those interested in the sport of reining.”
The excitement is building as the Cactus Classic hits record numbers of entries and stalls. With added money in aged events topping $170,000, they are attracting entries from as far away as Europe for the Run For A Million qualifier.
“The Cactus Classic brings more benefits to the industry than ever before. ReinerStop coverage means fans who are interested in reining and the Run for a Million but may not be able to be here now have an opportunity to interact with the event. We couldn’t do that without ReinerStop.” – Amanda Brumley, Brumley Management Group.
What is so great about Show Time? We’ve all watched a run, cheered like crazy, and waited excitedly for the score to be announced only to be disappointed and puzzled by the “too low” score. Show Time provides answers to scoring questions by covering some of the industry’s premier events. And not just coverage with commentary, but coverage with a “Super Bowl” feel: graphic overlays, play-by-play explanations by NRHA Judges Brian Dygert & Jody Brainard, and viewer questions answered during the livestream broadcast. Then ReinerStop takes it one step further by providing continued access to the Show Time episode so subscribers can watch at their convenience as many times as they want.
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Interview: Jesse Beckley rides TrashinUrDreams to win NRHA Reining 2021 Level 2 and Level 3 Futurity
Canadian Trainer Jesse Beckley wins Level 2 and 3 of 2021 NRHA Futurity on TrashinUrDreams
FEATURED GUESTS
Jesse Beckley: NRHA Professional trainer & non-pro coach
Get the scoop from an NRHA Futurity L4 finalist and L2, L3 winner on what it takes to make a champion.
We’ll ask questions about reining preparation, show strategy, Gunnatrashya bloodlines, preparing for 3 NRHA futurity gos, and more!
JESSE BECKLEY
Jesse Beckley is lifelong reiner, NRHA Professional trainer & non-pro coach. Born on a cattle ranch, Jesse was bit with the reining bug early. After learning under Reining greats such as Duane Latimer and Craig Schmersal, he opens his own operation in BC, Canada.
Situated in the Rocky Mountains outside Cranbrook, British Columbia, Canada, Beckley Reining is only one and a half hours from the US border.
THE INTERVIEW
Enter your cell number below for a reminder next time we go live!
YOUR REINERSTOP TV HOSTS
SHELEY BRIEN
ReinerStop Founder, boutique reining breeder, 2020 Non Pro top 20 Competitor, Mom, Wife, Sales Professional
CHELSEA DYGERT SUTTON
ReinerStop partner, CEO of ConsultMent Marketing Agency, NRHA Announcer
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2021 NRHA Futurity Analysis Pt2
UNBIASED AND UNBRIDLED ANALYSIS
Been a little busy and need the highlights from the Futurity and reining industry? Tune in to hear from experts you trust on what’s really going on in the industry! Catch up on reining Futurity headlines and hear about what the scores really say about the 2021 3 year old foal crop!
In these live interviews, our experts will be open for questions from the audience.
FEATURED GUESTS:
BRIAN DYGERT + JODY BRAINARD
Get the insiders view from tenured judges, judges monitors and an NRHA past president on the ins and outs of the The National Reining Horse Association’s 2021 futurity scores.
Gain valuable insight from industry veterans who understand the complexity of the judges system and how the NRHA and show production works!
BRIAN DYGERT
– Holds a Masters in Business Administration
– Past NRHA President 2002
– Attended first NRHA judges school in 1985 and pioneered the development of the NRHA judging and monitors program
– Rode in 1996 Olympics to present Reining to olympic committee to accept into FEI
– Held judges cards for FEI, USEF, NRHA, AQHA, APHA, and more
– Led a $51 million expansion to equine venue Westworld of Scottsdale in order to create a premier horse show facility in the country
– Still today operates Westworld of Scottsdale – the 2020 Facility of the Year from the LEAC
JODY BRAINARD
– Son of Jack Brainard, author, hall of fame inductee and industry-leading horseman
– 35+ year NRHA Judge and major event monitor
– International trainer and clinician
– World title winner from NRHA and AQHA
– Non-pro trainer of world-title recipients in both AQHA & NRHA
Don’t want to miss it the next interview? Text REINERSTOP to 844-954-4512
THE FULL INTERVIEW HERE
CURIOUS ABOUT WHAT THESE REINING TRAINERS & JUDGES HAVE SAID RECENTLY ABOUT THE JUDGES PROGRAM?
Click below to watch a recent interviews from with co-hosts Chelsea + Sheley on ReinerStop TV!
YOUR REINERSTOP TV HOSTS
SHELEY BRIEN
ReinerStop Founder, boutique reining breeder, 2020 Non Pro top 20 Competitor, Mom, Wife, Sales Professional
CHELSEA DYGERT SUTTON
ReinerStop partner, CEO of ConsultMent Marketing Agency, NRHA Announcer
Already signed up for texts? Drop your email for monthly updates on industry happenings!
2021 NRHA Futurity Analysis
NRHA FUTURITY ANALYSIS: BRIAN DYGERT + JODY BRAINARD FROM PAST PRESIDENT AND PAST NRHA JUDGES
UNBIASED AND UNBRIDLED ANALYSIS
Been a little busy and need the highlights from the Futurity and reining industry? Tune in to hear from experts you trust on what’s really going on in the industry! Catch up on the 2021 reining Futurity headlines and hear about what the scores really say about the 3 year old foal crop!
In these live interviews, our experts will be open for questions from the audience.
FEATURED GUESTS:
BRIAN DYGERT + JODY BRAINARD
Get the insiders view from tenured judges, judges monitors and an NRHA past president on the ins and outs of the The National Reining Horse Association’s 2021 futurity scores.
Gain valuable insight from industry veterans who understand the complexity of the judges system and how the NRHA and show production works!
WHEN: Thursday, Dec 1 & Tuesday, Dec 7
WHERE: Online on the ReinerStop Facebook page
HOW MUCH: Free, all ReinerStop TV Episodes are completely free
Don’t want to miss it? Text REINERSTOP to 844-954-4512
ENTER YOUR CELL NUMBER FOR CONVENIENT REMINDERS!
Already signed up for texts? Drop your email for monthly updates on industry happenings!
YOUR REINERSTOP TV HOSTS
SHELEY BRIEN
ReinerStop Founder, boutique reining breeder, 2020 Non Pro top 20 Competitor, Mom, Wife, Sales Professional
CHELSEA DYGERT SUTTON
ReinerStop partner, CEO of ConsultMent Marketing Agency, NRHA Announcer